Changing the GameSME Magazine

In an increasingly competitive retail environment – customers are becoming more price sensitive even as rents continue to climb – some retailers are going back to basics and relying on the human touch to enhance their customers’ buying experience. Triple, which manages the Under Armour franchise in South-east Asia, is one such company. With the strong brand equity associated with Under Armour, Triple decided that finding the right “type” of employee was key, and hired people who are passionate about the brand to work part-time as sales staff

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Charlie’s strong message on “disruptive future is not an extension of the yesterday we know” deserves our serious attention with immediate mindset shift and behaviourial change. Especially in our approach to educating ourselves and our next generations!

Teng Theng Dar
former CEO, Singapore Business Federation & Chairman, APEC Business Advisory Council (ABAC)

Charlie is an astute thinker, engaging writer and inspirational speaker on how rapidly advancing technologies will impact the economy, business and people today and in the future. I benefited both professionally and personally from his deep insights. Thank you, Charlie!

Xander Friedländer
Senior Vice President, Retail Insight
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